In the face of strong opposition from Indian companies, as many as 200 Chinese two-wheeler manufacturers initially present on the continent are now down to 40. Indian manufacturers of two-wheels beat Chinese businesses in Africa. Indian manufacturers of two-wheels beat Chinese businesses in Africa back.
About 50 per cent of the market share in Africa was dominated by Indian two-wheeler companies. Nearly 200 Chinese companies are now down to 40Bajaj Auto and TVS engines in Africa’s two-wheel market. ten years ago, there are now almost 200 Indian companies in Africa. In Ladakh, at the crossroads between India and China and Sikkim, another war is underway, albeit on another continent for another form of dominance.
While companies from both nations campaign for an rise in the double-wheel market share in Africa, Indian firms seem to be beating their Chinese opponents back for the time being. Bajaj Auto and TVS Motors are gaining market share in Africa, home-grown two-wheeler firms. In Africa, two-wheelers are known as boda body and are predominantly used for the transport of people and goods for commercial use.
Despite India ‘s heavy opposition to two-wheelers such as Bajaj and TVS, 200 Chinese two-wheelers are now down to 40. At first, there are 40. Around 90-95% of the marker were shared 10 years ago and Indian firms now have surprisingly around 50 % of the market.
Bajaj Auto currently dominates the industry, accounting for almost 40% of 2.4 to 2.7 million two-wheelers sold, of its total market share. For the financial year ended March 2020, the firm delivered nearly one million vehicles on the continent. In the last three years, it has seen compound annual growth of 30%. Rakesh Sharma, Managing Director, has acknowledged the continued growth of the company through its products, local production lines, quality control, distributors, distributors and service providers.
Tens of thousands of mechanics were equipped with a long-term emphasis, and customer engagement programs were developed, which yield results. Bajaj auto has almost 10 assembly lines in Africa and over a dozen distributors, according to TVS, Africa provides structural growth opportunities due to “increases in demand for last miles in rural and semiurban areas.” The Boxer model is successful there and has led to rising the company’s market share from 25 per cent five years earlier to 40% now.
Data Source: ETnownews