Clickatell helps MTN South Africa launch chat commerce on WhatsApp

Spread the news

MTN South Africa has partnered with global customer engagement company, Clickatell, to launch MTN Chat, enabling its customers to engage with the telco over WhatsApp.

MTN Chat will enable customers to initiate purchase of airtime and data bundles within their WhatsApp chat session. Over time customers will be able to also access customer support and self-service options, including performing upgrades, managing their accounts, and receiving low balance alerts. MTN Chat is part of the MTN vision to significantly enhance its digital business offering to boost its customer base through advanced services.

“Clickatell understands that mobile operators are under increasing pressure to deliver excellent customer service over the digital channels their customers prefer. By offering convenient services over a secure, convenient channel, MNOs can both increase their transactional volume and attract and retain customers – something that is paramount in an age of continuous digital transformation and growing competition,” explains Pieter de Villiers, Clickatell Founder and CEO.

Clickatell has already helped Absa Bank, GTBank, First Bank of Nigeria and United Bank of Africa successfully deploy chat banking capabilities on WhatsApp across Africa.

Clickatell is a WhatsApp Business solution provider. The WhatsApp Business API provides brands the ability to send out notifications and conduct two-way conversations with consumers within WhatsApp once they have opted in. Clickatell’s Touch Flow and Connect platforms gives MTN the capability to unify its communications channels, customise user workflows and connect to internal systems.

“It is imperative that companies focus on improving their self-service experiences in order to retain and grow customers. The Clickatell offerings provides an easy, secure and convenient way of giving users control over their accounts through WhatsApp, a platform they already have an affinity for,” comments says Jacqui O’Sullivan, Executive for Corporate Affairs at MTN SA.

De Villiers says Clickatell’s low effort, high return offerings can propel mobile network operators onto a digital transformation road that differentiates them from their competitors.

“Clickatell has worked hard to ensure that its solution deployments are far less challenging than typical enterprise platform integrations. With over 1.5 billion people in 180 countries using WhatsApp every month, delivering chat commerce experiences on WhatsApp is one of the most efficient ways to reach a majority of consumers who can immediately benefit from the services offered on the channel. There is no doubt this solution is perfect for MNOs around the world where WhatsApp is frequently used.”

With over 1.5 billion people in 180 countries using WhatsApp every month, delivering chat commerce experiences on WhatsApp is one of the most efficient ways to reach a majority of consumers who can immediately benefit from the telecom services offered on the channel. There is no doubt this solution is perfect for MNOs around the world where WhatsApp is the dominant social engagement channel.”

Source: APO

TOA Correspondent

Recent Posts

The top Nigerian who hated his own voice

Nigeria’s leading music figure and vocalist, Cobhams Asuquo, known for his singing and production said…

3 years ago

South African court halts Amazon HQ project

Following a mixed reaction from the South African community representatives, Khoi and San, the Cape…

3 years ago

How Digitalization in African Rail Transportation Is Enhancing Safety?

Mitigating the process and service barriers in African rail transportation, the digital disruption has transformed…

3 years ago

Tunisian leader to allow public views on reforms

Kais Saied, the Tunisian president has said in his speech that he will allow the…

3 years ago

The power of Niacinamide in the trending African skincare market

You know the credibility of an ingredient when it’s plastered all over bottles and jars…

3 years ago

Mozambique death toll from Cyclone Gombe rises to 48

Cyclone Gombe that flooded large areas of central and northern Mozambique is consistently leading to…

3 years ago

This website uses cookies.