Tunisia is increasingly becoming a regional leader in health and wellness, moving beyond traditional medical tourism to embrace a holistic approach to well-being. This North African nation is investing significantly in its healthcare infrastructure and digital transformation, aiming to improve access and quality of care for its citizens and attract international wellness seekers.
Digital Health and System Strengthening
The Tunisian government, with support from international partners like the World Bank, is actively modernizing its health system. A new World Bank project, approved in May 2025, provides US$125.16 million in financing to enhance access to resilient, quality, and responsive health services. Key initiatives include strengthening pandemic preparedness, reorganizing community-level health services with a focus on family medicine, and expanding telemedicine and electronic health records. This digital leap is set to streamline patient flow and improve the management of medicines and health products, as demonstrated by the recent launch of a digital platform by the National Agency for Medicines and Health Products (ANMPS).
Mental Health Advocacy and Wellness Tourism
Beyond physical health, Tunisia is making strides in mental well-being and a broader wellness tourism offering. The Tunisian Society of Child and Adolescent Psychiatry dedicated 2024 to autism, launching awareness campaigns and providing screening and care services in remote regions. This focus on mental health aligns with Tunisia’s burgeoning wellness tourism sector, which leverages the country’s natural resources and thalassotherapy centers. Tunisia is positioning itself as a leading Mediterranean destination for health resorts and wellness retreats, offering a compelling quality-price ratio that is often 30-50% cheaper than in countries like France for medical and cosmetic procedures]. This diversification in tourism offers significant economic and health benefits, creating employment and promoting a culture of holistic well-being.
Tunisia’s commitment to a robust, digitally-enabled, and people-centered health and wellness ecosystem is paving the way for a healthier and more prosperous future. Focus on Tunisia’s healthcare sector as it soars!
