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Search Engine Optimization (SEO) is the new power player in digital marketing. In a nutshell, SEO is the process of constructing and organizing in such a manner that it could be easily found, accessed and listed by search engines in the most effective manner. This makes your website and its content well organized, structured, attractive and visible to search engines and web searchers. SEO services can help you in achieving the desired business results and revenue generation. Ever wondered why the top companies get away with all the creamy layer of the business and low ranked businesses get the filtered out clients. The answer lies in the question itself; your rank not only gets your business all the reputation and credibility, but it also gets you a large number of clients. Rank plays a significant role in the growth of your business. According to a research, 93% of all buying decisions start with an online search.

Getting traffic on your website through search engine’s result is the key to increase the visibility of your brand. Keeping your website at the top of search listings is very crucial and significant for your business. Researches say that the websites listed on the first page get 91.5% of the traffic. Have you ever visited the second page of Google search results? Most people don’t visit beyond the first page. The websites listed on page second get only 4.8% of the traffic and websites listed on the third page get as low as 1.1% share of total traffic.

There are various ways of marketing your business and increasing its visibility amongst the customers. Digital marketing is the new dawn in the sky of marketing. Almost everyone has the access to the internet nowadays. There’s hardly anyone who is refrained from its use. In the era of internet and digitization, promoting your business online is one of the most effective, efficient and lucid ideas. SEO is a never-ending process, if you are not striding and improving your position, you are losing your valuable customers to your competitors.

Advantages of SEO Services

Availing the SEO services provides your business with the enhanced visibility and branding. If your business website reflects again and again in all the search words related to your business it will create trust in the searcher’s mind and hence your business will preoccupy a part of his mind. SEO services are responsible for ensuring that your business website is listed among the top rankings in the search engines; it provides credibility to your business. Most of the people open first few websites. How many times you yourself have visited the page number 2 of Google searches? The answer is clear! SEO services are also accountable for bringing traffic to your business. If your business website is ranked among the top rankers in the search list, then you will certainly get visitor traffic on your website. All these visitors are potential customers who are looking for the businesses like yours.

SEO in Africa

Internet is spreading its roots rapidly and vastly in Africa. It has transformed the way we live, communicate, do business, go shopping, and the same is being done in Africa. Due to the invasion of smartphones and increasing exposure to the internet, Africa has witnessed remarkable increase in e-commerce websites. Providing SEO service to the already existing websites and the upcoming websites is surely going to be a remunerative game. Africans have already comprehended the significance of internet and the essence of time. People spend more time on researching over the internet before buying a specific product or service. Competition is very aggressive and fierce in Africa and very few people are providing the SEO service there. Setting up a company especially for SEO service will be a lucrative move. You can gain the advantage and benefit of being an early bird to enter the nest. Providing SEO service to the African websites will not only provide you the opportunity to establish yourself in Africa, but it will also provide you with the opportunity to expand your business as African websites are flourishing across the world wide web. The current situation foresees a time where there will be a boom in African websites and there will be less number of SEO service provider for African websites. Moving into this segment at this time will not only get you good clients, but it will also help in building reliability and credibility of your services amidst the customers. It’s a new investment idea which is still in its infancy, but soon will be an idea worth millions.

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